An award-winning effort called Population by Pixel was a print campaign done by Hakuhodo C&D for WWF Japan. The idea was to represent the population of endangered species by the total number of pixels in an image of each corresponding species. For being aptly vocal,the campaign was awarded Gold at The One Show.
I think we all know that fewer pixels mean less clear an image is. If a species is extremely endangered, the image is bound to become blurrier as per the concept. The campaign, therefore, perfectly resonates with the subject matter and strikes the message on spot.
ART DIRECTOR: Yoshiyuki Mikami
WRITER: Nami Hoshino
CREATIVE DIRECTOR: Nami Hoshino, Yoshiyuki Mikami
DESIGNER: Kazuhiro Mochizuki